Ad Campaign for Product Launch
The Dell Canvas is a workspace that enables the designer to create as soon as the vision happens.
I concepted for this consumer product launch with the copywriter, Peter Hofstad. I then created a video storyboard and shot list, scouted filming locations, helped choose talent according to my vision, and was on set for the duration of the filming, working directly with the crew to ensure the concept was brought to life as I’d envisioned it.
I also ensured the message, look, and feel were consistent across all deliverables including Dell.com digital assets, and MarCom print ads.